Email Marketing Specialist

Location: Atlanta, GA

Department: Marketing

Type: Full Time

Min. Experience: Mid Level

Wanted: Email Marketing Specialist with Can-Do, Will-Do Attitude  

Reliant Technology is looking for a dynamic, tech-savvy marketing professional to help design, launch, and optimize email campaigns for our company—one that is changing the way people buy and deploy storage infrastructure.  You’ll be a part of the Reliant Technology marketing team seeking to drive business on a day-to-day basis through email marketing campaigns that will help the company grow to new levels.

We’re looking for someone with demonstrated success in managing integrated email marketing campaigns for B2B audiences. You will manage all our email marketing so you should have solid communication and writing skills, as well as experience with email marketing automation platforms (Pardot, Marketo, Eloqua, Siverpop, etc.), email campaign management, and CRM systems. A BS/BA in Marketing or related field and 3+ years of experience in email marketing, digital marketing, and demand generation is also essential. If that marketing experience is within the technology sphere, even better! We also require that you have a firm grasp on A/B campaign testing methodology. A basic understanding of HTML and CSS would be also be beneficial.

The successful candidate should be someone who pays attention to the details and has a working knowledge of metrics, lead generation, and email best practices. You should  be authentically curious and have a strong drive always to learn and improve so you can accomplish great things.
 

What you’ll be doing—and why it’s an exciting opportunity

At Reliant Technology, our mission is to empower people to make a difference. By setting ambitious goals and giving people the freedom to execute them, we create opportunities for learning, growth, exploration, success, and results. If you’re seeking a have-fun-and-get-it-done culture and relish the ability to run wide-open, this is it.

The Email Marketing Specialist will create dynamic, data-driven, email campaigns for carefully segmented audiences while maintaining brand continuity and quality standards. The email communication strategies you develop will be used to increase customer acquisition, engagement, retention, and growth. The idea of securing new business for our company should excite you!

You will be asked to provide insight in identifying target audiences and devising digital campaigns that engage, inform, and motivate purchases that meet Reliant’s sales goals. This may include developing drip campaigns for triggered content, life cycle messaging, and dynamic content with powerful, calls-to-action and conversion opportunities.

Some of your other responsibilities may also include:

  • Develop and manage a marketing automation platform to optimize segmentation, campaign execution, and results reporting
  • Assist with developing these email marketing strategies, monitoring recipient engagement, and measuring results of email campaigns
  • Define and report on key performance metrics for all digital marketing campaigns
  • Oversee day-to-day marketing activities including scheduling and managing campaign calendars

This position requires a detail-oriented creative thinker who can work well with other departments and cross-functional teams to develop comprehensive email programs that result in sales. You must be flexible, and willing and able to improve on campaigns when needed by listening to others’ input and ideas.

If you like challenges, this will be a good one

Every day, you’ll be charged with creating compelling, targeted messaging that will turn prospects into customers of Reliant’s data storage solutions. You must be comfortable writing about the technical concepts of our business while communicating these concepts clearly to those less informed on the nature of our business.

You’ll work from our “Google-esque” campus on the west side of Atlanta, near Howell Mill and Chattahooche, in Alton Brown’s former production studio. You can wear what you want, and participate in a great culture with an open work environment. You’ll benefit from our 401K & match, and enjoy our fun days, gym, and Zen garden.

We offer a rewarding compensation plan. We’ll pay the best rates for the best person.

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